The expert's advice

TV myths: what's just marketing

'8K', '240 Hz', 'infinite contrast', 'HDR' everywhere: TV spec sheets are full of flattering numbers. Some matter a great deal, others much less. Here are seven popular myths put to the test.

By Clément, TV specialist at Nimestore · 2 min read · Published 26 October 2026
In brief
  • The ‘ Hz ' shown in store are often Hz simulated
  • The 8K has almost no content in 2026
  • An ‘HDR' TV doesn't necessarily have the brightness for HDR
  • The size and the panel matter more than resolution

Seven common myths

  1. ‘A 200Hz TV is smoother than a 100Hz one.' False, often. Many figures are ‘equivalent' Hz obtained through processing. What matters is the frequency native of the panel: 50/60Hz or 100/120Hz (even 144Hz and above for PC). Always ask for the native frequency.
  2. ‘8K is the future, so you might as well buy it.' Not yet. Films, series and channels are in HD or 4K, and will stay that way. For the same size, a good 4K TV delivers a better picture than an entry-level 8K at the same price.
  3. ‘All HDR TVs are the same.' False. A TV can play HDR without having the brightness to show it. The difference is clear between an entry-level TV and a Mini LED or OLED.
  4. ‘Infinite contrast is automatically better.' It's true for blacks (OLED), but brightness and picture processing matter just as much for a good picture in daylight.
  5. ‘The bigger the screen, the further back you need to sit.' Less than you'd think with 4K. At 2.5 metres, a 65-inch is very comfortable. See our size guide.
  6. ‘An expensive HDMI cable gives a better picture.' False, it's digital. You only need the right standard.
  7. ‘QLED TVs are OLEDs.' No. QLED refers to an LED TV with a layer of ‘quantum dots' for colour. OLED is a different technology, with no backlight.
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The three questions to ask

What's the native refresh rate? Which panel technology (LED, QLED, Mini LED, OLED)? Which picture processor? With these three answers, you already know the essentials.

TVs we'd recommend without the fuss

Frequently asked questions

What do ‘Motion Rate' or ‘PQI' mean?

These are brand-specific smoothness ratings that add together the native refresh rate and processing. They can't be compared from one brand to another.

Does a 4K TV display HD channels properly?

Yes, thanks to upscaling. Quality depends on the processor: this is where high-end TVs make the difference.

Should you wait for the next generation?

There's always a new generation. A good TV bought today will still be excellent in seven or eight years.

Need advice?

Come and compare the screens in person

At our Temploux shop, we switch on TVs side by side with your content. Or ask our expert salesperson online, right now.

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