The expert's advice

TCL and Hisense: what they're really worth in 2026

A few years ago, they were seen as 'budget' brands. In 2026, TCL and Hisense rank among the world's largest TV manufacturers and offer very convincing Mini LED models. Here are their real strengths, and what to check.

By Clément, TV specialist at Nimestore · 2 min read · Published 26 October 2026
In brief
  • Two global giants that make their own panels or components
  • Very strong in Mini LED : lots of brightness for the price
  • TCL uses Google TV, Hisense its own system VIDAA
  • Image processing remains a notch below the best on average sources

Where do they come from?

TCL is one of the very first TV makers in the world by volume and produces its own panels through its subsidiary CSOT. Hisense, another major global manufacturer, also owns the Toshiba brand for TVs and has made a name for itself with laser TVs and Mini LED. Both control much of their own manufacturing, which explains their prices.

Their strengths

  • Mini LED at a tight price : many dimming zones and high brightness, ideal for HDR and bright rooms.
  • Large sizes : a 75 or 85 inch screen becomes affordable.
  • Gaming : 144 Hz, VRR and low latency across much of the range.

What to check

  • Picture processing : on HD channels and compressed videos, it stays a step behind Sony, LG or high-end Samsung.
  • Factory settings : often very bright and oversaturated. Switch to Filmmaker or Cinema mode, and follow our TCL and Hisense setting guides.
  • The system : TCL runs Google TV, which is very complete. Hisense uses VIDAA, which is fast and simple, with a smaller app catalogue: check that yours are available.
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Our verdict

For a bright large screen on a tight budget, a TCL or Hisense Mini LED is often the best choice. For cinephiles who mostly watch in the dark, an OLED remains ahead. Come and compare them side by side.

Our favourite TCL and Hisense models

Frequently asked questions

Are TCL and Hisense reliable?

Yes, on their mid-range and high-end ranges. As with all brands, entry-level models are more fragile.

Are updates supported?

Yes, but often for less time than with the long-established brands. Google TV on TCL ensures good app support.

Are Toshiba and Hisense the same?

Toshiba TVs sold today are made by Hisense, with their own ranges and sometimes a different system.

Need advice?

Come and compare the screens in person

At our Temploux shop, we switch on TVs side by side with your content. Or ask our expert salesperson online, right now.

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