Which TV brand should you choose in 2026? An honest look at each brand
There's no best TV brand, only the one that suits your room, your viewing habits and the way you watch TV. Here's an honest look at each brand we sell in Temploux, with its real strengths, its limitations and the customer it's made for.
- LG : OLED and gaming; Samsung : brightness and anti-glare
- Sony : the most natural picture; Philips : Ambilight
- TCL and Hisense : the brightest Mini LED for the price
- In Belgium, the smart TV system matters as much as the picture
Brands at a glance
| Brand | Key technologies | Platform | Dynamic HDR | Announced updates | In-store prices |
|---|---|---|---|---|---|
| LG | OLED (B6 to W6), QNED Mini LED, Mini RGB | webOS | Dolby Vision | 5 years (Re:New) | 199,99 to 6 499,99 € |
| Samsung | OLED, Micro RGB, Neo QLED, Mini LED | Tizen | HDR10+ | 7 years | 249,99 to 6 699,99 € |
| Sony | True RGB, OLED, LED | Google TV | Dolby Vision | Not quantified | 369,99 to 4 999,99 € |
| Philips | OLED with Ambilight, QLED | Titan OS | HDR10+, Dolby Vision 2 announced | 8 years according to heise | 219,99 to 2 999,99 € |
| TCL | SQD-Mini LED, QLED | Google TV | Dolby Vision and HDR10+ | Not quantified | 269,99 to 3 799,99 € |
| Hisense | RGB MiniLED, Mini LED, QLED | VIDAA | Dolby Vision and HDR10+ | Up to 8 years | 349,99 to 2 799,99 € |
Public prices of the cheapest and most expensive TV from each brand in the store, recorded on 15 October 2026. The product page prevails, and Nimesclub members often get a reduced price.
LG: the OLED and gaming specialist
LG is the world number one for OLED and offers the widest range, from 42 to 83 inches in store. Its philosophy: perfect blacks, fast response and a simple system. In 2026, the very bright Tandem panel comes down to the C6 in 77 and 83 inches.
Why we like it
- The most complete OLED range, from the C6 to the Wallpaper W6
- The best for gaming: four HDMI 2.1 ports, 165 Hz, G-Sync, Dolby Vision on Xbox
- Clear webOS, pointer remote, Google Cast and AirPlay
Good to know
- No HDR10+ or Dolby Vision 2
- No DTS passed to an amplifier
- Entry-level QNED (QNED72) at 60 Hz, without Dolby Vision
Who is it for? The cinephile who wants OLED, the console or PC gamer, whoever likes a simple menu. Not for those who want a very large Mini LED at the lowest price. All about the brand: the LG space.
Samsung: brightness and design
World number one in TVs, Samsung covers the whole market. Its signature: very bright screens, a matte treatment Glare Free against reflections, stylish designs (The Frame, One Connect) and the new Micro RGB technology.
Why we like it
- QD-OLED among the brightest (S95H, S99H)
- Glare Free, ideal in front of a glass wall
- 7 years of Tizen updates, 165 Hz for gaming
Good to know
- No Dolby Vision, on any model
- Model names differ between France and Belgium
- Basic sound outside the premium range
Who is it for? The bright living room, the design lover, whoever wants long-term software support. Not for the Dolby Vision fan on Netflix or Disney+. All about the brand: the Samsung space.
Sony: the most natural picture
Sony doesn't chase the most spectacular figures: the brand aims for the most faithful picture, true to what the director intended. Its motion handling and upscaling remain a benchmark. In 2026, it launches the True RGB (Bravia 9 II and 7 II) and the affordable OLED Bravia 6.
Why we like it
- Reference picture processing, modes calibrated for Netflix and Prime Video
- Full Google TV, operator apps included
- Designed for the PS5 on models with an XR processor
Good to know
- No HDR10+, 120 Hz maximum
- Only two HDMI 2.1 ports on the premium range
- More expensive at the same size, no stated update period
Who is it for? The cinema and sport lover who wants a natural picture, the Telenet, VOO or Orange customer who wants their operator's app. Not for the PC gamer who wants 144 Hz or more. The link-up with TCL, planned for 2027, changes nothing for Bravias sold today. All about the brand: the Sony space.
Philips: Ambilight and atmosphere
Philips TVs are designed by TP Vision, with a development centre in Ghent. Their unique signature is theAmbilight : LEDs at the back project the image's colours onto the wall. Philips uses LG Display OLED panels, often at a gentler price, with carefully tuned sound (Bowers & Wilkins on the OLED+911).
Why we like it
- Ambilight, unmatched elsewhere
- OLED811 very complete: 165 Hz, four HDMI 2.1 ports, 70 W
- Dolby Vision 2 Max announced via update at the end of 2026
Good to know
- Titan OS: no Auvio, no Google Cast
- No true Mini LED in the mid-range (the PQS models are QLEDs)
- The PQS7801 has no Ambilight
Who is it for? Someone who wants a cinema atmosphere at home, the OLED fan looking for the best value for money. Not for the French-speaking customer without a set-top box who mainly watches Auvio. All about the brand: the Philips space.
TCL: the brightest Mini LED for the price
TCL, the world's number two by volume, is betting everything on Mini LED. Its promise: the most brightness and dimming zones for each euro spent, up to 98 inches. The C89L 2026 claims up to 6,000 nits depending on the size.
Why we like it
- Unbeatable brightness-to-price ratio
- 144 Hz from the C79L, four HDMI 2.1 ports on the C89L from 65 inches
- Google TV, Bang & Olufsen sound on the C series
Good to know
- Limited viewing angles, no effective anti-reflection
- Average factory calibration: switch to Cinema mode
- No OLED, names change depending on the country
Who is it for? The bright living room, the big screen on a budget, sport and gaming. Not for those who often watch from the side or want OLED blacks. All about the brand: the TCL space.
Hisense: RGB MiniLED and clever large screens
Hisense claims the world's number one spot for 100-inch-plus TVs. In 2026, the brand is betting on the RGB MiniLED (UR8S) and was the first in the world to receive Dolby Vision 2, in August 2026.
Why we like it
- Very bright for the price, all HDR formats
- 144 to 180 Hz even in the mid-range
- Sound tuned by Devialet on several series
Good to know
- VIDAA: smaller app catalogue, no Auvio
- Factory colour settings sometimes inaccurate
- Recommended prices well above real prices
Who is it for? The one for those who want Mini LED or bright RGB at a sharp price, or a very large screen. Not for the one for those who want all the Belgian apps without a set-top box. Everything about the brand: the Hisense section.
The other brands: Thomson, Telefunken, Radiola
For a second TV, a kitchen or a motorhome, we also offer simpler brands. Radiola (from €129.99 to €149.99) makes small 24 and 32-inch TVs, including models in 12 volts for the caravan. Telefunken offers a non-smart 32-inch (€159.99) to connect to a set-top box. Thomson sells a 144 Hz Mini LED running Google TV, the 55MG7C15 (€599.99); to be transparent, its European licensee went bankrupt in April 2026, which makes long-term software support uncertain. We do not sell Panasonic. The details: the other brands section.
Before choosing a brand, note your three must-have apps and the light in your living room on a bright afternoon. With these two answers, half the choice is already made. The rest is down to your eye: in store, we switch on the screens side by side with your programmes.
Each brand's favourite
OLED TV LG OLED65C64LA€1,919.00
OLED TV SAMSUNG TQ65S92H€1,816.00
LED TV SONY K65XR75M2B€1,864.00
OLED TV PHILIPS 65OLED851/12€1,935.00
QLED TV TCL 65C89L€1,799.00
MINILED TV HISENSE 65UR8S€1,481.00
OLED TV SONY K55A65PB€1,193.00
TV LED THOMSON 55MG7C15€619.00Which brand suits your profile?
| Your profile | Our favourite brands | Why |
|---|---|---|
| Films in the evening, dimmed room | LG, Sony, Philips | OLED and Dolby Vision |
| Very bright living room | Samsung, TCL, Sony (Bravia 9 II) | Brightness and anti-glare |
| PS5, Xbox or PC gamers | LG, Samsung, TCL | Four HDMI 2.1 ports, 144 to 165 Hz |
| Very large screen, controlled budget | TCL, Hisense | Mini LED from 85 to 100 inches at a gentle price |
| Telenet, VOO or Orange customer without a set-top box | Sony, TCL | Google TV hosts their apps |
| French speaker who watches Auvio | LG, Samsung, Sony, TCL | Auvio available without a set-top box |
| Atmosphere and immersion | Philips | Ambilight |
| Simplicity, seniors | LG, Philips, Hisense | Pointer remote, clean menus |
| Second TV, kitchen, motorhome | Philips, LG, Radiola | Small sizes, 12 volts from Radiola |
To go further, compare the models in our OLED comparison 2026 and our Mini LED buying guide 2026, and check your apps in our Smart TV systems table.
Frequently asked questions
Which TV brand is the most reliable?
No serious study singles out one major brand as clearly more reliable than the others. All of them benefit from the 2-year statutory guarantee in Belgium. Instead, look at the announced update period: 7 years at Samsung, 5 years at LG, up to 8 years at Hisense and Philips according to the press.
Are the Chinese brands TCL and Hisense as good as the Korean brands?
For Mini LED, yes: they often offer more brightness and zones for the same price. They remain slightly behind on picture processing, factory calibration and viewing angles. TCL and Hisense do not sell OLED in Europe.
Does TCL's takeover of Sony's TVs change anything?
Not for a Bravia bought today: the joint venture is not due to start until April 2027, and both the warranty and service remain provided by Sony. The Bravia brand is being kept.
Why doesn't Nimestore sell Panasonic?
Our catalogue has no Panasonic models as of October 2026. If you were after a Panasonic, we will suggest an equivalent: an LG OLED G6 or a Samsung S95H against the OLED Z95B, or a TCL C89L or a Hisense UR8S against the Mini LED W95C and W92C.
Which brand for a senior who wants simplicity?
LG with its pointer remote, or a very simple interface such as Titan OS (Philips) or VIDAA (Hisense). Also consider a dialogue mode or a small soundbar. In store, we show you the menus and the remote in person.
Come and compare the screens in person
At our Temploux shop, we switch on TVs side by side with your content. Or ask our expert salesperson online, right now.
Read next
Buying guideChoosing the right TV in 2026: the complete guideOLED, Mini LED, RGB, 120 Hz, Dolby Vision… Choosing a TV has never offered so much, or been so confusing. Here's our sales team's method, in six questions, to find the TV that really suits you.3 min readComparison2026 OLED comparison: LG, Samsung, Sony or Philips?Ten OLED series are competing for your living room in 2026, from €1,199.99 to over €5,000. They all have perfect blacks; what sets them apart is brightness, anti-reflection, HDR format, gaming, sound and system. Here's our full comparison, with store prices and a clear verdict for each type of viewer.7 min read
TechnologySmart TVs and Belgian apps: which system for Auvio, VRT MAX, Play or Pickx?The Smart TV system is your television's brain: menus, apps, updates. In Belgium, it also decides whether you can watch Auvio, VRT MAX or your operator's app without a box. Here's our comparison of the six 2026 systems, with a table of Belgian apps checked against the official help pages.7 min read