Philips TVs 2026: the full range of the Ambilight brand

Philips in a nutshell

Philips TVs are designed by TP Vision, a company that operates the Philips brand under licence for Europe. Development is largely carried out in Ghent : so it is a very European brand, and very present in the Benelux. Its picture philosophy is simple: a natural, bright image and, above all, an experience around the screen thanks to Ambilight.

TheAmbilight, it has been the brand's signature for more than twenty years. LEDs at the back of the TV project the colours from the edges of the picture onto the wall. The screen looks bigger, your eyes tire less in the dark, and the atmosphere of a film or a match really changes. No other manufacturer offers an equivalent.

Philips strengths and limitations

The 2026 range at a glance

Prices recorded on nimestore.com on 15 October 2026. Prices change: the product page is the reference. Nimesclub members often benefit from a reduced price.

All the series-by-series details (processor, refresh rate, HDMI, sound) are in our Philips 2026 range page.

Which series is right for you?

For guided advice based on your budget, your room and how you plan to use it, read which Philips to choose.

What's new for 2026

• OLED811 : 165 Hz instead of 144 Hz, and four HDMI 2.1 ports instead of two on the 2025 OLED810.
• OLED+911 and 951 : new “Primary RGB Tandem” panel, brighter and with richer colours.
• MLED981 The Xtra : the first Philips in RGB Mini LED, in 85 inches.
• QLEDs become PQS (the Q stands for quantum dots) and The One goes up to 100 inches.
• AmbiScape : Ambilight also controls connected bulbs in the room.
• Dolby Vision 2 : announced for the OLED811, the OLED+ models and The One, via an update planned for late 2026.
• Titan OS replaces Google TV across the whole 2026 range, except the OLED901 in 42 and 48 inches.

All these technologies are explained simply in our Philips technologies page.

Titan OS, the smart TV system in brief

In 2026, Philips drops Google TV for Titan OS, a European system developed in Barcelona. It is lightweight, fast, well integrated with Ambilight, and offers the major apps: Netflix, YouTube, Prime Video, Disney+, Apple TV.

For Belgium, the official Titan OS list includes VRT MAX, Streamz, VTM GO, RTL play and Play. However, RTBF Auvio, Proximus Pickx and the Telenet app are not available, and there is no built-in Google Cast no Google Cast (Chromecast). AirPlay is listed as compatible on most models, but not on the PQS6901 and PQS8601.

Menus, apps and tips: everything is in our Philips settings guide.

Warranty and updates

• Warranty : two years' legal guarantee in Belgium, as for any new television. No Philips guarantee specifically covering OLED branding has been found.
• Updates : Philips announces eight years of updates for Titan OS and the software of 2026 models. That is a good commitment, on a par with the best.
• Spare parts : seven years of availability announced, according to the specialist press.

The most common questions are gathered in our Philips TV FAQ.

Our three Philips favourites

Philips TVs in store

TV QLED PHILIPS 32PQS6901/12€291.00QLED TV PHILIPS 50PQS8601/12€536.00TV QLED PHILIPS 65PQS9001/12€907.00TV QLED PHILIPS 55PQS8601/12€581.00OLED TV PHILIPS 42OLED811/12€1,262.00OLED TV PHILIPS 48OLED811/12€1,354.00OLED TV PHILIPS 55OLED851/12€1,544.00TV OLED PHILIPS 55OLED911/12€1,999.00OLED+ TV PHILIPS 65OLED911/12€2,591.00OLED TV PHILIPS 77OLED811/12€2,717.00

Philips versus other brands

With an equivalent OLED panel, Philips offers picture quality close to that of LG or Samsung, with Ambilight on top and often a gentler price. LG keeps the advantage with the webOS system, which offers more Belgian apps, and Samsung with its anti-reflection treatment. For very large, very bright screens at a low price, TCL or Hisense Mini LED TVs are stronger than Philips QLEDs. To compare the technologies, read OLED, Mini LED or RGB Mini LED: which to choose? , or discover our whole TV range.

Frequently asked questions

The whole Philips section

2026 rangePhilips TV Range 2026: all the series in detailFrom the OLED+951 down to the small PQS6901, the Philips 2026 range includes about ten series. They look alike on paper, but not in gaming, brightness or Ambilight. Here is each series in detail, from top to bottom of the range, with the models we sell.7 min readTechnologyPhilips technologies: Ambilight, AmbiScape, P5 AI and OLED explainedAmbilight, AmbiScape, P5 AI, Micro Dimming, Primary RGB Tandem: Philips loves technical names. Behind each one lies a very real function, sometimes very useful, sometimes mostly marketing. Here's what Philips technologies do in 2026, in plain language.7 min readBuying guideWhich Philips TV to choose in 2026? A guide based on your budget and how you'll use itFrom the PQS8601 at €529.99 to the OLED+911 at €2,999.99, the Philips range covers every budget. The right choice depends on your room, what you watch and your consoles. Here are our practical recommendations, with the models we sell.5 min readPracticalSetting up your Philips TV properly: picture, sound, gaming, Ambilight and Titan OSA properly set up Philips TV gains a lot in natural colour, smoothness and comfort. A few minutes is enough: choose the right picture mode, switch off two or three processing features, turn on game mode and adjust Ambilight. Here is our step-by-step method.6 min readFrequently asked questionsPhilips TV: answers to your frequently asked questionsThese are the questions we get every week in store about Philips TVs. Guarantee, Belgian apps, Ambilight, differences between similar models, minor faults: here are our clear and honest answers.6 min read

The comparisons that feature Philips

ComparisonOLED, Mini LED or RGB Mini LED: which to choose?It's the question everyone asks in front of the TV aisle. There's no outright winner: there's the technology that suits your living room and your habits. Here's our comparison, criterion by criterion, and our clear verdict.2 min readComparison2026 OLED comparison: LG, Samsung, Sony or Philips?Ten OLED series are competing for your living room in 2026, from €1,199.99 to over €5,000. They all have perfect blacks; what sets them apart is brightness, anti-reflection, HDR format, gaming, sound and system. Here's our full comparison, with store prices and a clear verdict for each type of viewer.7 min readComparison2026 Mini LED and RGB Mini LED comparison: our match-upMini LED is the technology for bright living rooms and very large screens, with no risk of burn-in. In 2026 it splits in two: classic Mini LED on one side, RGB Mini LED (Micro RGB, True RGB) on the other. Here's our comparison of the series we sell in store, from €649.99 to over €6,000, with a verdict for each type of viewer.6 min read

See all the Philips TVs in store