Which Philips TV to choose in 2026? A guide based on your budget and how you'll use it
From the PQS8601 at €529.99 to the OLED+911 at €2,999.99, the Philips range covers every budget. The right choice depends on your room, what you watch and your consoles. Here are our practical recommendations, with the models we sell.
- Under €700 : PQS8601, Ambilight in 4K
- Gamer : OLED811 or The One PQS9001, not 60 Hz
- Cinema at night : OLED851 or OLED+911
- Trap: the PQS7801 has no Ambilight
The four questions to ask yourself
- Where will the TV go? A bright room during the day calls for a bright screen; a dark room in the evening shows off the OLED and Ambilight.
- What do you watch? Films, sport, news channels, video games: each use has its own model.
- Do you play on a recent console? If so, you need 120 Hz and HDMI 2.1, so the OLED811 or the PQS9001.
- Which apps do you use? On Titan OS, there's no Auvio, Pickx or Telenet. If you rely on them, plan for a set-top box.
By budget
| Budget | Our Philips picks | Public price | Why |
|---|---|---|---|
| Under €400 | 32PQS6901 or 40PQS6901 | 319,99 € / 399,99 € | Full HD with Ambilight, for a bedroom |
| €400 to €600 | 43PQS8601 or 50PQS8601 | 529,99 € / 579,99 € | 4K, Ambilight, HDR10+ |
| €600 to €900 | 55PQS8601 or 55MLED910 | 649,99 € / 799,99 € | Ambilight in 55 inches; the MLED910 for better contrast |
| €900 to €1,300 | 65PQS9001 or 75PQS9001 | 1 099,99 € / 1 299,99 € | Large screen, 144 Hz, four HDMI 2.1 ports |
| €1,300 to €1,700 | 42OLED811, 48OLED811 or 55OLED851 | €1,399.99 to €1,649.99 | The 165 Hz OLED with Ambilight |
| €1,700 to €2,200 | 55OLED911 or 65OLED851 | 1 999,99 € / 2 099,99 € | Premium in 55 inches or OLED in 65 inches |
| Over 2 500 € | 65OLED911 or 77OLED811 | 2 999,99 € | The big OLED: B&W sound or 77 inches |
Recommended prices checked on nimestore.com on 15 October 2026. The product page prevails, and Nimesclub members often get a reduced price.
By size and distance
For a 4K TV, the right viewing distance is about 1.5 times the screen diagonal. For Full HD, allow roughly 2.25 times. The top third of the screen should be at eye level.
| Sofa-to-TV distance | Recommended size | Philips in store |
|---|---|---|
| Less than 1.5 m | 32 to 43" | PQS6901, 43PQS8601, 42OLED811 |
| 1.5 to 2 m | 48 to 55" | 48OLED811, 55OLED851, 55PQS8601, 55PQS9001 |
| 2 to 3 m | 55 to 65" | 65OLED851, 65OLED911, 65PQS9001 |
| More than 3 m | 65 to 77" | 77OLED811, 75PQS9001, 75PQS8601 |
More details in our TV size guide.
By room
OLED851 or OLED+911
Perfect blacks, no halo, and Ambilight really comes into its own in the dark. The best of the Philips range.
55OLED851 · €1,649.99
55MLED910 or OLED+911
Mini LED copes better with sunlight. The OLED+ models are the brightest Philips OLEDs. Avoid entry-level PQS models facing a picture window.
55MLED910 · €799.99
PQS9001 The One
No risk of burn-in from static news channel logos, and a large screen at a good price.
55PQS9001 · €899.99
By usage
Film and TV series
Choose one OLED with Dolby Vision: OLED811, OLED851 or OLED+911. Avoid the PQS8601 and PQS7801: no Dolby Vision, and limited contrast in dark scenes. If you don't have a soundbar, the OLED+911 and its Bowers & Wilkins system make a real difference.
Sport
Smooth motion matters: the 120 Hz of the PQS9001 or OLED811 helps with football and tennis. In a bright room during the day, a PQS9001 or MLED910 is more comfortable than an entry-level OLED. Ambilight in video mode makes a match very immersive.
Gaming: PS5, Xbox and PC
| Model | Max Hz | HDMI 2.1 | VRR | Our verdict |
|---|---|---|---|---|
| OLED811 / 851 | 165 | 4 | FreeSync Premium, G-Sync | The best choice for gamers: PS5, Xbox and PC |
| OLED+911 | 165 | 4 | Yes | Excellent, if the budget allows |
| PQS9001 The One | 144 (VRR) | 4 | Yes, ALLM | Very good for consoles on a large screen |
| PQS8601 | 60 | No | ALLM, VRR | Fine at 60 Hz, not for 120 Hz |
| PQS7801 | 60 | No | ALLM, VRR | Not for demanding gamers |
The 42 and 48-inch OLED811 also make excellent PC desktop monitors. Remember to enable the screensaver and hide the taskbar. See our gaming TV guide.
Bedroom
The PQS6901 in 32 or 40 inches is ideal: Ambilight, AmbiSleep to help you drift off, and a 'sunrise' wake-up. It's Full HD, which is more than enough at this size and short distance. For 4K, the 43PQS8601 keeps Ambilight, or the 2025 43PUS8450 at €399.99.
My Philips trio for 2026: the 50PQS8601 at €579.99 to discover Ambilight without breaking the bank, the 65PQS9001 for a large family screen and consoles, and the 55OLED851 for films and gaming. If your budget allows, the 55OLED911 saves you buying a soundbar.
Our recommended Philips TVs
TV QLED PHILIPS 32PQS6901/12€291.00
TV QLED PHILIPS 40PQS6901/12€334.00
TV QLED PHILIPS 43PQS8601/12€485.00
QLED TV PHILIPS 50PQS8601/12€536.00
TV QLED PHILIPS 55PQS9001/12€709.00
TV QLED PHILIPS 65PQS9001/12€907.00
QLED TV PHILIPS 75PQS9001/12€1,299.00
TV QLED PHILIPS 55MLED910/12€706.00
OLED TV PHILIPS 42OLED811/12€1,262.00
OLED TV PHILIPS 48OLED811/12€1,354.00
OLED TV PHILIPS 55OLED851/12€1,544.00
TV OLED PHILIPS 55OLED911/12€1,999.00Is Philips the right choice for you?
A good salesperson also knows when a brand isn't the right one. Philips is an excellent choice if itAmbilight appeals to you, if you want a full OLED for gaming at a price often more affordable than the competition, or if you mainly watch TV through your set-top box. However, we'll point you elsewhere in three cases:
- You watch Auvio or Pickx every day, without a set-top box or streaming device : a TV running Google TV, webOS or Tizen will be simpler day to day.
- You want a very large, very bright screen on a small budget : in 75 or 85 inches, a TCL or Hisense Mini LED offers more brightness and contrast than a Philips QLED at the same budget.
- Your living room faces a large picture window : a screen with a matt anti-reflective coating will be more comfortable in broad daylight.
In all other cases, a well-chosen Philips will give you plenty of enjoyment, and Ambilight quickly becomes essential. To compare the technologies, read OLED, Mini LED or RGB Mini LED.
Pitfalls to avoid
- Confusing The One with a Mini LED : the PQS9001 is a QLED with Micro Dimming, without local dimming. For cinema in the dark, an OLED does much better.
- Buying a 60 Hz TV for the PS5 : the PQS8601 and PQS7801 don't go up to 120 Hz. A 75-inch PQS8601 costs €1,099.99, the same as the 65PQS9001, which does have 120 Hz and four HDMI 2.1 ports.
- Forgetting Belgian apps : on Titan OS, there's no Auvio, Pickx or Telenet. VRT MAX, Streamz, VTM GO, RTL play and Play are available. Check before buying.
- Believing in 2,500 nits : it's a theoretical peak. The OLED811 is still very bright, but a living room in full sun sometimes calls for a Mini LED.
- Counting on Dolby Vision 2 straight out of the box : it is promised via an update, due in late 2026.
- Buying a Full HD set that's too big : the PQS6901 is ideal in 32 or 40 inches, but not larger.
To review each series in detail, read the Philips 2026 range. To compare with other brands, see the best TVs by budget or return to the Philips space.
Frequently asked questions
What is the best Philips TV for the PS5?
The OLED811 or OLED851: 165 Hz, four HDMI 2.1 ports, VRR and instant responsiveness. For a tighter budget or a very large screen, the PQS9001 The One also offers 120 Hz and four HDMI 2.1 ports.
Which Philips TV for a very bright living room?
Avoid dimmer entry-level models. The OLED811 from 55 inches and the OLED+911 are very bright for OLEDs. For a room flooded with sunlight, a Mini LED such as the 55MLED910 copes better with light.
Which Philips for a bedroom?
The PQS6901 in 32 or 40 inches, with Ambilight and the AmbiSleep feature to help you fall asleep. If you want 4K in 43 inches, the PQS8601 keeps Ambilight.
Should you buy a Philips OLED to watch TV all day long?
If news channels with static logos stay on for long hours every day, an LCD such as the PQS9001 is more reassuring. For varied use, OLED is no problem.
Which Philips TV size should you choose?
For 4K, allow roughly one and a half times the diagonal as your viewing distance: a 55-inch at around 2 m, a 65-inch from 2.5 to 3 m. If in doubt, go one size up: it's rarely a regret.
Come and compare the screens in person
At our Temploux shop, we switch on TVs side by side with your content. Or ask our expert salesperson online, right now.
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