Sony Bravia 2026: the complete guide to the cinema brand
Sony is the brand for film lovers: natural images, faithful to what the director intended, and some of the best motion handling around. In 2026, the Bravia range welcomes True RGB and a more affordable OLED. Here's everything you need to know before choosing.
- True RGB : Bravia 9 II and 7 II, the 2026 newcomers
- OLED : Bravia 8 II (QD-OLED) and the new Bravia 6
- Google TV : all Belgian apps except Pickx
- Good to know: no HDR10+, 120 Hz maximum
Sony in a nutshell
Sony has been making televisions for over fifty years, and the Bravia brand has existed since 2005. Its philosophy hasn't changed: Sony isn't chasing the most impressive numbers, but the image the most accurate. Natural colours, realistic faces, smooth motion and excellent upscaling of HD TV channels to 4K.
This approach comes from cinema: Sony owns the studios Sony Pictures and makes the reference cameras and monitors used in Hollywood. Its TVs offer picture modes Studio Calibrated, calibrated to reproduce what the director saw in the studio, with Netflix, Prime Video and Sony Pictures Core. And since Sony also makes the PlayStation, its models with XR processors have features designed for the PS5.
Sony's strengths and limitations
Why we love Sony
- Reference-level image processing, especially for films and sport
- Natural colours, never garish
- Dolby Vision, Dolby Atmos and DTS:X
- Google TV: the widest choice of apps, built-in Chromecast
- PS5 features on models with XR processor
What you need to know
- No HDR10+ (affected Prime Video films fall back to HDR10)
- 120 Hz maximum: no 144 or 165 Hz for PC gaming
- Only two HDMI 2.1 ports on the Bravia 9 II, 7 II and 8 II
- No update duration published
- Slightly higher prices for the same size
The Sony 2026 range at a glance
| Series | Technology | Sizes | Starting from (at Nimestore) | Best for |
|---|---|---|---|---|
| Bravia 9 II | True RGB (LCD), anti-glare | 65 to 115" | 2 999,99 € (65") | Bright living room, demanding film buff |
| Bravia 7 II | True RGB (LCD) | 50 to 98" | 1 899,99 € (55") | True RGB at a more sensible price |
| Bravia 8 II | QD-OLED (2025 model) | 55 and 65" | 2 499,99 € (55") | Cinema in a dimly lit room, well-crafted built-in sound |
| Bravia 6 | OLED (WOLED) | 48 to 83" | 1 199,99 € (48") | Discover Sony OLED, multi-console gamers |
| Bravia 3 II | 4K LED, 120 Hz | 43 to 100" | 799,99 € (43") | Family, big screen on a controlled budget |
| Bravia 2 II | 4K LED, 60 Hz | 43 to 75" | 699,99 € (43") | Bedroom, kitchen, secondary TV |
Nimestore list prices as of 15 October 2026; the product page prevails. Nimesclub members often get a reduced price. Details for each series are on our page Sony 2026 range.
Which series is right for you?
Bravia 8 II or Bravia 7 II
In a dimly lit room, the Bravia 8 II's OLED delivers perfect blacks and sound that seems to come from the screen. If your living room is bright, the Bravia 7 II True RGB holds up better in the light.
55 and 65 inches · from 1 899,99 €
Bravia 9 II
Sony's brightest TV, with an effective anti-glare filter against a bay window (except the 115-inch). The picture stays rich in broad daylight.
65 to 85 inches at Nimestore · from 2 999,99 €
Bravia 6
Responsive OLED with four HDMI 2.1 ports: PS5, Xbox and soundbar, no juggling. It lacks the PS5-exclusive features (automatic HDR adjustment), but all the essentials of gaming are there.
48 to 83 inches · from 1 199,99 €
Bravia 3 II
A large 4K screen at 120 Hz, four HDMI 2.1 ports and Google TV, at a sensible price. Its HDR remains modest: no local dimming.
43 to 100 inches · from 799,99 €
Bravia 2 II
Sony's entry-level price, for everyday TV. At 60 Hz and without Dolby Vision: avoid it for gaming or films.
43 to 55 inches at Nimestore · from 699,99 €
To choose case by case (budget, size, room, gaming), read our guide which Sony to choose.
What's new from Sony in 2026
- True RGB : a backlight with separate red, green and blue LEDs, on the Bravia 9 II and 7 II. Purer colours at high brightness, with no risk of burn-in.
- The Bravia 6 : a new, more affordable OLED, from 48 to 83 inches, with four HDMI 2.1 ports. A first for a Sony OLED.
- The Bravia 3 II goes up to 120 Hz with four HDMI 2.1 ports and an XR processor. It goes up to 100 inches.
- The Bravia 2 II arrives in Europe as the new entry-level model.
- Gemini, Google's assistant, arrives in Google TV so you can look for a film by speaking naturally.
All the in-house technologies (True RGB, XR processor, Acoustic Surface, Studio Calibrated) are explained simply on our page Sony technologies.
Google TV in brief
All Sony 2026 models run Google TV. It is the system with the most apps, with built-in Chromecast to send a video from your smartphone. Belgian apps are well catered for: Auvio, VRT MAX, Play, VTM GO, Streamz, and even operator apps Telenet TV, VOO TV+ and Orange TV Go, which don't exist on Samsung or LG TVs.
The only one missing is Pickx (Proximus): it works through the Proximus box, an Apple TV or casting. Before buying, if you only use your operator, ask us to check the app on the display model. To sort everything out (apps, Cast, AirPlay, menus), see our page setting up your Sony TV properly.
Warranty and updates
- Warranty : 2 years' legal guarantee in Belgium. During these 2 years, it is up to the seller to prove that a fault did not exist at the time of purchase.
- Sony and TCL : a joint venture for TVs is planned from April 2027. For a Bravia bought today, the guarantee is unchanged.
- Updates : Sony has not published any duration. Google TV and software updates do arrive, but without a written promise, unlike Samsung (7 years) or LG (5 years).
- OLED burn-in : Sony does not mention any specific guarantee for burn-in in Belgium. With varied use, the risk remains low.
All the detailed answers are in our Sony TV FAQ.
With Sony, you pay for the picture and the processing, not the spec sheet. If you mostly watch films and series, it's an ideal brand. If you game on PC at 144 Hz or care about HDR10+, look at LG, Samsung or TCL instead: I'll tell you frankly in store.
Sony Bravia TVs in store
TV LED SONY K55XR35M2PB€822.00
LED TV SONY K65XR35M2PB€1,107.00
LED TV SONY K85XR35M2PB€1,935.00
OLED TV SONY K55A65PB€1,193.00
OLED TV SONY K65A65PB€1,490.00
TV LED SONY K55XR75M2B€1,638.00
LED TV SONY K65XR75M2B€1,864.00
LED TV SONY K65XR95M2PB€2,633.00
OLED TV SONY K65XR8M25B€2,421.00Our three Sony favourites
Bravia 3 II 65"
A 65-inch at 120 Hz, four HDMI 2.1 ports, Dolby Vision and Google TV. For family TV, sport and gaming consoles, it's the smart choice.
K-65XR35M2 · 1 199,99 €
Bravia 6 55"
OLED's perfect blacks for a cinema night, four HDMI 2.1 ports for gamers. The best entry ticket into Sony OLED.
K-55A65 · 1 299,99 €
Bravia 7 II 65"
True RGB: vivid colours, plenty of brightness, and Sony's XR processing. High-end without the constraints of OLED.
K-65XR75M2 · 1 999,99 €
Recommended retail prices as of 15 October 2026; the product sheet is definitive. Nimesclub member prices are often lower. Want to see these screens side by side? Pop in to see us in store or ask our expert sales advisor your question.
Frequently asked questions
Is Sony a good TV brand?
Yes, it's one of the benchmarks for picture quality, especially for films: natural colours, realistic faces, smooth motion and very good handling of low-quality sources. On the other hand, at the same size, a Sony often costs a little more than an LG, a Samsung or a TCL.
Does the Sony and TCL tie-up change anything for me?
Sony and TCL plan a joint venture for TVs from April 2027. For a Bravia bought today, nothing changes: the guarantee stays the same and service remains covered.
Do Sony TVs have HDR10+?
No, no Sony supports it. Sony backs Dolby Vision (except the Bravia 2 II), used by Netflix, Disney+ and Apple TV+. HDR10+ content is shown in HDR10.
How many years of updates for a Sony?
Sony has not published a specific duration. Bravias receive updates for Google TV and Sony's software, but without a written commitment, unlike Samsung's 7 years or LG's 5 years.
Which Sony for the PS5?
The Bravia 3 II and Bravia 6 have four HDMI 2.1 ports: perfect for several consoles. The Bravia 9 II, 7 II and 8 II have only two, which is enough for a PS5 and a soundbar. The Bravia 2 II, at 60 Hz, isn't made for gaming.
Can you watch Auvio and VRT MAX on a Sony?
Yes: Sony TVs run Google TV, which offers Auvio, VRT MAX, Play, VTM GO, Streamz, Telenet TV, VOO TV+ and Orange TV Go. Only Proximus's Pickx doesn't exist as a TV app.
The whole Sony section
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At our Temploux shop, we switch on TVs side by side with your content. Or ask our expert salesperson online, right now.
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