Haier: the world No. 1's hub, from I-Pro washing to multi-door fridges
Haier presents itself as the world's number one in major appliances, and in Belgium it has made a name for itself with its multi-door fridges and well-equipped washing machines. At Nimestore, there are 48 Haier appliances: washing, cooling, freezers and wine coolers. Here's everything you need to know before choosing.
- Haier Group : owner of Candy, Hoover and Rosières in Europe
- Key strengths: large fridges, quiet washing, lots of features
- Warranty: 10 years on parts in Belgium, subject to conditions
- At our store: 48 appliances, including 14 freezers
Haier in brief
Haier was founded in 1984 in Qingdao, China. Its founding story is famous: its boss Zhang Ruimin reportedly had defective fridges smashed with sledgehammers in front of his employees to instil a culture of quality. Today, Haier presents itself as the world number one in major appliances for more than fifteen consecutive years (Euromonitor ranking cited by the brand), with over 100,000 employees.
In Europe, Haier acquired the Italian Candy in 2019, and with it Hoover and Rosières. The European headquarters is in Brugherio, near Milan. Within this group, Haier plays the role of the ‘premium accessible' brand, with Candy and Hoover more price-focused. In Belgium, Haier Benelux has been based in Anderlecht since 2012.
On manufacturing: fridges intended for Europe are partly made at the Ploiești plant in Romania, opened at the end of 2021; the washing machines and freezers we checked come from China, while tumble dryers and dishwashers are marketed by Candy Hoover Group.
Haier's strengths and limitations
Why we like Haier
- Large fridges: Cube 83 and 90, American-style, up to 649 litres
- Quiet Direct Motion washing machines, up to 13 kg
- 10-year parts warranty in Belgium (subject to conditions)
- Feature-rich hOn app, neat design
- A wide choice of chest freezers and wine coolers
Limitations
- Large fridges often rated class E
- Water leaks more frequent than average in washing machines (Test-Achats, March 2026)
- Labour chargeable after 2 years despite the 10-year parts warranty
- Lots of series names (I-Pro, X, Cube...)
- No Haier cooking appliances in our range
In short: Haier is an excellent choice for a large fridge or a well-equipped, quiet washing machine. Take care when installing the washing machine (hoses, tap, levelling) and register your warranty, and you'll get the best out of the brand.
The entire Haier range at a glance
At Haier, the series number indicates the level: Series 1, 3, 5, 7 in I-Pro, and the new family X (X5, X7, X9, X Series 11) for washing. For cooling, the name combines the format and the width: Cube 90, SBS 90, 3D 60...
| Family | Series, from entry-level to high-end | Key technologies | From | At Nimestore |
|---|---|---|---|---|
| Washing machine | I-Pro Series 1, X5, I-Pro Series 5, I-Pro Series 7 Plus, X7, X9, X Series 11 | Direct Motion, Smart AI, Autodose, hOn | 479,99 € | 8 models, from 5 to 13 kg |
| Tumble dryer | I-Pro 1, I-Pro Series 3, X5, I-Pro Series 5 | Heat pump, I-Refresh, Drying Lens | 549,99 € | 7 models, from 8 to 12 kg |
| Washer-dryer and column | X5, Couture Care Collection | Dual Cyclone, one-piece column | 699,99 € | 2 models |
| Dishwasher | Washlens, I-Pro Shine Series 3 to 7 | Inverter motor, Smart AI | 799,99 € | 1 model |
| Fridges | 3D 55, 2D 60, 3D 60, Cube 83, Cube 90, SBS 90, S+ | Total No Frost, Air Surround, My Zone | 499,99 € | 13 models |
| Freezers | Up 60 Series 3, 5, 7 and chest freezers | Total No Frost, convertible, deep-freeze | 299,99 € | 14 models |
| Wine coolers | Wine Bank 50 and 60, Wine Cave 60 | Anti-vibration, hOn | 449,99 € | 3 models |
Prices recorded on nimestore.com on 15 October 2026. Prices change: the product page is the reference. Nimesclub members often benefit from a reduced price.
Haier also makes ovens (with a built-in camera on the ID Series), induction hobs with integrated extractor and extractor hoods, which we don't stock. With just one model, the dishwasher doesn't have a dedicated page: we present it in which Haier to choose. Details on washing and cooling are in our pages Haier washing machines and dryers and Haier fridges, freezers and wine coolers.
Which Haier series is right for you ?
An understated, connected washing machine
The X5 HW100BP14357EU1 : 10 kg, 40% more efficient than the class A threshold, Smart AI and hOn.
10 kg · 549,99 €
Direct Motion motor
TheI-Pro Series 5 HW100B14959U1FR (10 kg, 70 dB) or theI-Pro Series 7 Plus with automatic dosing.
from 799,99 €
The XXL fridge
The Cube 90 HCR5919ENMM (643 litres) or the American HSW59F18EIMM with water and ice dispenser.
from €1,299.99
Compact or stacked
The mini washing machine HW50-BP12307U1-S of 5 kg (51 cm wide) or the washer-dryer column CLC108-GNU1-S.
from €699.99
To choose based on household size, space and budget, read which Haier to choose.
What's new from Haier in 2026
- The X laundry family : X5, X7, X9 and X Series 11, with design promises to last '20 years' (X5) or '25 years' (X7, X Series 11). These are design targets, not a guarantee.
- Ultra Fresh Air (X9 and X Series 11): air blown into the drum for up to 12 hours after the wash, to fight odours and creases.
- Durability tests published in May 2026: 5,000 washing cycles under development, presented as the equivalent of more than 20 years of average use.
- Refrigeration : new 2D 60 Pro combination units in energy class A, Horizon collection up to 700 litres.
- 10-year parts warranty extended to purchases made up to 31 December 2026; a renewal in 2027 is not yet confirmed.
To make sense of all these names, see Haier technologies explained.
hOn, the Haier app
hOn is the free app shared by Haier, Candy and Hoover. Depending on the appliance: remote start and monitoring, more than 60 downloadable washing programmes, stain removal advice, garment label reading by photo (Drying Lens on tumble dryers), consumption tracking, fridge temperature adjustment, inventory and expiry alerts, remote diagnostics. It's also through hOn (or registerhaier.com) that you register the extended warranty.
Warranty and after-sales service in Belgium
Every appliance bought from us benefits from the 2-year statutory guarantee. Haier Benelux adds a 10-year extension on parts for appliances bought in Belgium or Luxembourg between 1 January 2022 and 31 December 2026, to be registered within the 60 days on registerhaier.com or in the hOn app.
Haier Belgium customer service can be reached on +32 2 808 41 31. Details are on our page Haier maintenance and after-sales service. The eco-contribution Recupel is included in the price of each appliance.
Our three Haier favourites
X5 HD100-A357U1-FR tumble dryer
A 10 kg heat-pump tumble dryer in class A the most economical rating on the new label, at just 60 dB(A) and with hOn connectivity.
10 kg · €799.99
Cube 90 HCR5919ENMM
Four doors, 643 litres, Total No Frost, adjustable-temperature My Zone drawer: the fridge for large families, 90 cm wide.
643 l · 1 399,99 €
CLC108-GNU1-S stacked unit
A 10 kg washing machine and an 8 kg tumble dryer stacked in a single appliance 60 cm wide and 1.60 m high, energy class A.
10 + 8 kg · 2 999,99 €
With Haier, on delivery day, take five minutes to register the appliance in the hOn app or on registerhaier.com, and keep the confirmation email with your invoice. Without registering within 60 days, there is no 10-year parts extension. If needed, we can help you in store.
Haier appliances in store
Washing Machine HAIER HW100BP14357EU1€549.00
Washing machine HAIER HW100B14959U1FR€504.00
Washing machine HAIER HW90GBD14979UFR€652.00
Tumble dryer HAIER HD100-A357U1-FR€799.00
Washer-dryer HAIER CLC108-GNU1-S€2,340.00
American-Style & Multi-Door Fridge HAIER HCR5919ENMM€1,056.00
American-style & multi-door fridge-freezer HAIER HSW59F18EIMM€1,063.00
American-style & multi-door fridge-freezer HAIER HSPR79F18EWMB€1,029.00
Upright Freezer HAIER H4F306WDH1€646.00
Chest freezer HAIER HCE420E€522.00
Wine cellar HAIER HWS247FDU1€1,299.00
Dishwasher HAIER XF6C2M1PW€599.00Explore more of the Haier section
- Haier washing machines and tumble dryers : I-Pro, X5, stacked units, decoding model codes.
- Haier fridges, freezers and wine coolers : Cube, American-style, Up 60, chest freezers.
- Haier technologies and the glossary of marketing names.
- Which Haier should you choose? By household, space and budget.
- Maintenance, 10-year warranty and after-sales service, then frequently asked questions.
Frequently asked questions
Is Haier a good brand?
Haier presents itself as the world's number one in major domestic appliances for more than 15 years (Euromonitor figure quoted by the brand). Its appliances are well equipped and well made. Test-Achats has singled out a Haier tumble dryer, but notes a higher-than-average number of water leaks on its washing machines. A careful installation therefore matters a great deal.
Are Haier and Candy the same thing?
Same group since 2019, but not the same products. Haier is the group's accessible premium brand, while Candy and Hoover are more price-focused. The ranges, technologies and reliability results differ.
How does Haier's 10-year warranty work?
For a purchase in Belgium or Luxembourg up to 31 December 2026, Haier provides parts for 10 years if you register the appliance within 60 days (registerhaier.com or the hOn app). After 2 years, labour remains chargeable, with flat fees of €219 or €249.
Which app is needed for Haier?
hOn, free and shared by Haier, Candy and Hoover. It is used to control connected appliances, download programmes, run diagnostics and register the 10-year warranty.
Nimestore's Haier model codes end in FR – is that a problem?
These are French versions of the European models, technically identical. For the Belgian 10-year warranty extension, ask us at the time of purchase whether the model code is eligible.
Where can I see Haier appliances?
At our Temploux store: we open the doors of the Cube and American-style fridges, and compare drums together.
The whole Haier section
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2026 rangeHaier fridges, freezers and wine coolers 2026: the full rangeCooling is Haier's original trade and its greatest strength: fridges from 300 to 650 litres, chest freezers from 97 to 696 litres and wine coolers. With 30 appliances, it is our largest Haier family. Here is each format, model by model, and the pitfalls to avoid.5 min read
TechnologyHaier technologies explained simplyI-Pro, Direct Motion, Smart Dual Spray, Air Surround, T-ABT, Switch Zone: Haier loves technical names. Behind them are some useful ideas and a bit of marketing. Here is each technology explained simply, family by family, with a glossary at the end.5 min read
Buying guideWhich Haier to choose based on your household, space and budget?With 48 Haier appliances in the range, there is plenty of choice. To help, here are our practical recommendations: by household size, available space, budget and priority, with the models we actually have in store and their list prices.5 min read
PracticalMaintenance, 10-year warranty and Haier after-sales service: the practical guideA well-maintained Haier appliance lasts longer, uses less energy and saves you calls to customer service. Here are the simple steps for the washing machine, tumble dryer, fridge, freezer and wine cooler, what you can check yourself, and above all how the famous 10-year warranty works in Belgium.5 min read
Frequently asked questionsHaier: the questions we're asked mostHaier intrigues: a Chinese brand that is the world number one, a 10-year warranty, huge fridges at sensible prices. So our customers have plenty of questions. Here are our frank answers, sorted by theme.5 min readThe comparisons that mention Haier
ComparisonWasher-dryer or washing machine plus tumble dryer: our honest opinionOne appliance that washes and dries, or two dedicated machines? The question comes up every day in the shop. The answer depends mostly on your space and how much laundry you dry. Here's the showdown, backed by the numbers, and our no-nonsense verdict.6 min read
ComparisonWashing machine comparison 2026: our selection by budgetWith more than eighty washing machines in stock, priced from €329.99 to nearly €1,400, we had to sort the wheat from the chaff. Here's our 2026 selection, tier by tier, with what each model does well, its limitations, and who we'd recommend it to in store.6 min read
ComparisonAmerican fridge or fridge-freezer: which should you choose?The American fridge-freezer is a dream: huge capacity, ice cubes on tap, a kitchen look straight out of a TV series. The fridge-freezer, on the other hand, is the sensible choice for most families. Which one is right for you? Here's the full head-to-head, and our no-nonsense verdict.5 min readSee all the Haier appliances in the store
Come and see the appliances in person
At our Temploux shop, we open the doors and compare drums and finishes. Or ask our expert sales adviser online, right now.
Read next
Buying guideWhich Haier to choose based on your household, space and budget?With 48 Haier appliances in the range, there is plenty of choice. To help, here are our practical recommendations: by household size, available space, budget and priority, with the models we actually have in store and their list prices.5 min read2026 rangeHaier fridges, freezers and wine coolers 2026: the full rangeCooling is Haier's original trade and its greatest strength: fridges from 300 to 650 litres, chest freezers from 97 to 696 litres and wine coolers. With 30 appliances, it is our largest Haier family. Here is each format, model by model, and the pitfalls to avoid.5 min read2026 rangeWashing machines and tumble dryers Haier 2026: I-Pro, X5 and the columnWashing is Haier's other big speciality: quiet motors, large capacities, hOn connectivity and plenty of programmes. We have 17 Haier washing appliances, from 5 kg mini washing machines to stacked washer-dryers. Here is each range and the pitfalls to avoid.5 min read