Whirlpool: the home of the 6th Sense brand

Whirlpool in a nutshell

Whirlpool was born in the United States, in Benton Harbor, Michigan. Its European story begins between 1988 and 1991, with the acquisition of Philips' domestic appliance division (hence the 'Philips Whirlpool' appliances some people remember), then Ignis and Bauknecht. In 2014, the group bought Italy's Indesit, along with the Indesit and Hotpoint brands.

Since April 2024, everything changed behind the scenes: Whirlpool contributed its European activities to Beko Europe, controlled by the Turkish group Arçelik (Beko's parent company). In June 2026, Arçelik signed the purchase of Whirlpool's remaining stake in this company, but the brand licence agreement remains in force. In practice, the Whirlpool brand you buy in Belgium is designed and manufactured by Beko Europe, in factories in Italy, Poland, Slovakia and Turkey. The whirlpool.be website also states this: the brand is ‘used under licence from Whirlpool Properties, Inc.'.

In Belgium, Whirlpool is managed by European Appliances Belgium, based in Mechelen, a separate structure from Beko Belgium with its own after-sales service. The positioning sits one notch above Beko: more design, more built-in appliances, and a technical signature, the 6th Sense.

Whirlpool's strengths and limitations

In short: Whirlpool is an excellent choice for a coherent fitted kitchen (oven, hob, hood, dishwasher) and for a family that wants an efficient dishwasher without pre-rinsing. In laundry, it's the brand for people who forget their laundry in the machine, thanks to FreshCare+.

All Whirlpool families at a glance

Public prices noted on nimestore.com on 15 October 2026. Prices change: the product page is the reference. Nimesclub members often get a reduced price, sometimes very significantly on certain Whirlpool models: check the product page carefully.

Whirlpool also makes washer-dryers, top-loading washing machines, microwaves, wine coolers and the Space400 built-in large fridge, none of which are in our current range. Details for each family: washing, dishwasher, refrigeration and cooking.

Which Whirlpool is right for you?

For a guided choice, read which Whirlpool to choose.

What's new from Whirlpool in 2026

• AdaptiveWash et AdaptiveDry : washing machines and dryers that learn from your feedback in the app (odour, creases, drying) and adjust subsequent cycles. Presented on whirlpool.be, not yet in the Nimestore range.
• HomeWhiz replaces the former Whirlpool app on recent models: it's Beko's historic app, a concrete sign of the two brands coming together.
• MattCollection : matt black on ovens, microwaves and hoods, and hobs MattProtect more scratch-resistant, announced for summer 2026.
• AI AdaptiveCool for cooling: the compressor adapts to your habits, with up to 20% less energy claimed.
• Lave-vaisselle MaxiSpace more economical, made in Poland and Turkey, including heat-pump models claiming up to -50% energy.

To understand all these names, go to Whirlpool technologies explained.

The connected app

On recent models, Whirlpool uses HomeWhiz : remote start and monitoring, cycle feedback for the AdaptiveWash and AdaptiveDry ranges. Among our models, the official product sheets for tumble dryers CWD84MWBSFR and CWD93MWWSFR mention connectivity. For older appliances, app compatibility needs checking model by model: ask our expert sales adviser.

Warranty and after-sales service in Belgium

Like any new appliance, a Whirlpool comes with 2 years' statutory guarantee, provided by the seller: you deal with us. Whirlpool states that, during this period, any fault in normal use is repaired free of charge, parts and labour included. There is no longer free commercial guarantee on the Belgian website.

After two years, Whirlpool offers paid options: a protection plan, the Repair & Care, or a single repair price of €219 incl. VAT (call-out, labour and parts included). The Belgian after-sales service can be reached on 02 263 33 33, Monday to Friday, 8am to 6pm. All the details are in Whirlpool maintenance and after-sales service.

Our three Whirlpool favourites

Whirlpool appliances in store

Washing Machine WHIRLPOOL FFBR10489BSVFR€799.00Tumble dryer WHIRLPOOL CWD84MWBSFR€699.00Dishwasher WHIRLPOOL WFC3C42P€599.00Dishwasher WHIRLPOOL W7FHS31S€699.00WHIRLPOOL built-in dishwasher W8IHT40T€1,199.00Built-in dishwasher WHIRLPOOL WRIC3C34PE€869.00Whirlpool WHFF6403W4E Upright Freezer€899.00Built-in oven WHIRLPOOL WOI68PT1SXAF€1,049.00Built-in oven WHIRLPOOL WOI4S8PM1SWAF€949.00Cooker hood WHIRLPOOL AKR759/1IX€659.00

Explore more of the Whirlpool section

• Washing machines and tumble dryers Whirlpool : FreshCare+, 6th Sense and heat pump.
• Dishwashers Whirlpool : our 24 models, from freestanding to fully integrated.
• Refrigeration Whirlpool : fridge-freezers, freezers and built-in models.
• Cooking Whirlpool : pyrolytic ovens, hobs and cooker hoods.
• Whirlpool technologies and their glossary.
• Which Whirlpool to choose?
• Maintenance and after-sales service.
• Frequently asked questions about Whirlpool.

Frequently asked questions

See the whole Whirlpool section

2026 rangeWhirlpool washing machines and tumble dryers 2026: the range in detailSeven Whirlpool washing machines and three tumble dryers in the range, almost all from the FreshCare+ family. What they have in common: 6th Sense sensors and a function that keeps laundry fresh if you're slow to take it out. Here is each model, with what the official product sheets say and what to check.5 min read2026 rangeWhirlpool fridges and freezers 2026: the range in detailEight Whirlpool cooling appliances in the range: three fridge-freezers, two built-in fridges, one large upright freezer and two chest freezers. Here is what we know about each, the brand's technologies explained simply, and the checks to make before buying.7 min read2026 rangeWhirlpool dishwashers 2026: freestanding, semi-integrated and fully integratedDishwashers are the biggest Whirlpool family at Nimestore: 24 models, ten freestanding and fourteen to be built in. Here is how to find your way around, what the official product sheets say, and which model to choose for your kitchen.6 min read2026 rangeWhirlpool cooking 2026: built-in ovens, induction hobs and cooker hoodsEleven Whirlpool cooking appliances in the range: seven built-in ovens, two induction hobs and two cooker hoods. The brand is renowned for built-in appliances, with self-cleaning ovens and 6th Sense sensors. Here is each model and the questions to ask yourself before buying.6 min readTechnologyWhirlpool technologies: 6th Sense, FreshCare+, MaxiSpace and the rest, explainedWhirlpool gives a name to each of its innovations, and the product sheets are full of them. Here is what each technology really changes, appliance by appliance, which models in our range benefit from it, and a glossary to help you find your way.6 min readBuying guideWhich Whirlpool to choose? Our guide based on your household, kitchen and budget53 Whirlpool appliances in the range, and many model numbers that look alike. This guide starts from your situation, not the spec sheets: household size, type of kitchen, budget and priorities. Each time, with the models that suit and their prices.5 min readPracticalWhirlpool maintenance and after-sales service: the right habits, simple faults and procedures in BelgiumA well-maintained appliance lasts longer and uses less energy. Here are the simple steps for each Whirlpool appliance, the checks to make before calling an engineer, and everything you need to know about the warranty and Whirlpool after-sales service in Belgium.6 min readFrequently asked questionsWhirlpool: the questions we get asked most oftenWhirlpool is a brand everyone knows, but it has changed a great deal: made by Beko Europe since 2024, with new ranges and new names. Here are our straight answers to the questions we get asked in store, sorted by theme.6 min read

Comparisons that feature Whirlpool

ComparisonWashing machine comparison 2026: our selection by budgetWith more than eighty washing machines in stock, priced from €329.99 to nearly €1,400, we had to sort the wheat from the chaff. Here's our 2026 selection, tier by tier, with what each model does well, its limitations, and who we'd recommend it to in store.6 min readComparisonWhich appliance brand should you choose in 2026?Twelve appliance brands share our shelves, and each has its own personality: German robustness, Korean technology, Turkish or Chinese value for money, Italian design. Here's our honest take on each, their warranties, and the brand we'd recommend for your profile.6 min read

See all the Whirlpool appliances in store