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Samsung appliances: the full Bespoke AI brand range

Samsung is one of the brands we stock most widely for appliances: 89 models, mostly fridges and laundry. Bespoke design, the SmartThings app and very good energy efficiency for washing: here is what you need to know before choosing a Samsung, with its strengths and limitations.

By Clément, home appliance specialist at Nimestore · 6 min read · Published 15 October 2026
In brief
  • 89 appliances Samsung at Nimestore, including 40 fridges
  • Key strengths: EcoBubble, SpaceMax, American fridges
  • Motor and Digital Inverter compressor: 10 years, part only
  • Everything is controlled with the app SmartThings
Samsung appliances: the full Bespoke AI brand range

Samsung in brief

Samsung Electronics is a Korean giant based in Suwon, best known for its phones and TVs. Its appliances come from its Digital Appliances division. Unlike BSH (Bosch, Siemens) or Arçelik (Beko), Samsung owns no other appliance brand in Belgium: everything is sold under its own name. Some of the fridges and laundry intended for Europe are made in Poland, the rest mainly in Asia; the exact country of manufacture is on each appliance's rating plate.

Its philosophy comes down to three words: technology, design and connectivity. In 2026 Samsung presents its appliances as home 'companions', connected to the app SmartThings, which save energy and alert you when maintenance is needed. The premium range is called Bespoke AI : glass doors, refined finishes and artificial intelligence features.

Black Samsung Bespoke stacked washing machine and tumble dryer, installed in a kitchen-utility room with sage green cabinets
The stacked Bespoke pairing: Samsung laundry goes perfectly with the open-plan kitchen.

If you're looking for a Samsung TV, it has its own section: the Samsung TV section. Here we cover large domestic appliances only.

Samsung's strengths and weaknesses

The strengths

Why we like Samsung

  • Very economical washing machines: up to 20% below the class A threshold on the Bespoke 7000
  • EcoBubble: a good low-temperature wash
  • SpaceMax fridges: more litres in the same footprint
  • Huge choice of American-style and multi-door models
  • Full SmartThings: tracking, alerts, AI Energy Mode
  • Bespoke design that suits open-plan kitchens
Good to know

Limitations

  • Average perceived reliability in surveys (behind Miele, Bosch, Siemens)
  • 10-year warranty = the part only, labour charged after 2 years
  • Standard washer-dryers in class D or E
  • Entry-level tumble dryers in class C
  • Lots of electronics, so repairs can sometimes be costly outside warranty

In short: Samsung is an excellent choice if you want lots of features for your budget, a spacious fridge or a very efficient washing machine. If your absolute priority is longevity over twenty years, come and talk to us in store: we will compare honestly with the German brands.

All Samsung families at a glance

FamilySeries, from entry-level to high-endKey technologiesFromAt Nimestore
Washing machineSlim depth, 5000 series EcoBubble, 6000 series AI Wash, Bespoke 7000, 20 kgEcoBubble, AI Wash, Auto Dispense, Digital Inverter motor449,99 €19 models
Tumble dryer5000 series Optimal Dry, 6000 series AI Dry+, 16 kgHeat pump, AI Dry sensors639,99 €8 models
Washer-dryers8/6 kg to 11/6 kg, Laundry Combo 18/11 kgAI EcoBubble, heat pump on the Combo699,99 €5 models
Fridges1 door, 2 doors, 60 and 75 cm combis, American-style, multi-door, built-inSpaceMax, Twin Cooling, AI Energy Mode, Family Hub669,99 €41 models
Dishwasher5 series (D), 7 series (C), WaterJet Clean (A)Automatic opening, WaterJet Clean599,99 €5 models
CookingInduction hobs, 4 series Single Fan ovens, Dual Cook, Dual Cook FlexDual Cook, Air Sous Vide, pyrolytic cleaning, Flex Zone429,99 €11 models

Recommended retail prices checked on nimestore.com on 15 October 2026. Prices change: the product page is the reference. Nimesclub members often get a reduced price. Samsung also makes microwaves, hoods and the AirDresser wardrobe, which we do not currently offer.

Each family has its own detailed page: washing machines and tumble dryers, fridges, dishwasher and ovens and hobs.

Which Samsung series is right for you?

Best value for money

A household that does a lot of washing

Washing machines 5000 series EcoBubble 9 kg : class A with 10% extra savings, active foam, Wi-Fi. A simple, efficient appliance.

WW90CGC04DAB · €699.99

Never dose again

You want comfort

The Bespoke 7000 dispenses only the detergent and softener and drops to 40 or 42 kWh per 100 cycles. The glass door makes a difference.

9 kg €1,099.99 · 11 kg €1,199.99

Small utility room

You're short on depth

Washing machines slim 8 kg is only 48 cm deep, ideal behind a door or under a staircase.

WW80FG3M05TW · €499.99

Open-plan kitchen

You want a quiet fridge

The fridge-freezer Bespoke AI RB38C7B6AS9 is class A, at 108 kWh per year and 35 dB, with Twin Cooling.

387 litres · €1,799.99

Large family

You want volume

A American-style RS70F64 of 634 litres, or a multi-door if you prefer freezer drawers.

from 1 499,99 €

Busy cook

Two dishes at once

An oven Dual Cook Flex pyrolytic: the cavity is split into two zones so you can bake the gratin and the dessert at the same time.

from €949.99

For a guided choice based on your household, your space and your budget, read which Samsung appliance to choose.

What's new from Samsung in 2026

  • Bespoke AI Home 9000 series washing machine (WF90H) : 7-inch touchscreen, AI Wash+ that recognises five fabric types, 17 kWh per 100 cycles, which Samsung says is 65% below the class A threshold. Not yet in the Nimestore range.
  • Washer-dryers 2026, recognisable by the letter H in the reference: we already have the WD10HG6U94BE (10/6 kg) and the WD80HG4U04BE (8/6 kg).
  • Single-door fridges 2026 : the RR70H39FDV (387 litres, Wi-Fi) is in store.
  • 7 series dishwasher 2026 (DW70H73) in freestanding and built-in versions, class C, automatic opening and Wi-Fi.
  • Motor warranty : for washing machines bought since 1 April 2026, the warranty on the motor part is 10 years.
  • At IFA Berlin in September 2026, Samsung showed prototypes of even more efficient washing machines. No date or price for Belgium so far.

To understand all these names, go to Samsung technologies explained.

SmartThings, the app that connects everything

Woman sitting on a sofa checking the SmartThings app on her smartphone to monitor her appliances
SmartThings: track a cycle or energy use from the sofa.

Almost all recent Samsung appliances have Wi-Fi. With the free app SmartThings (Android and iPhone, Samsung account required), you can track a cycle remotely, receive an alert when the wash finishes or if the fridge door is left open, and switch on AI Energy mode, which adjusts operation to use less energy. The Home Care reminds you of maintenance (drum cleaning, filter). On connected Bespoke AI appliances sold since 2024, Samsung promises seven years of software updates.

Without Wi-Fi: the appliance works as normal, but you lose AI Energy mode, remote tracking and updates. If your utility room is far from the router, consider a Wi-Fi extender.

Warranty and Samsung service in Belgium

Every new appliance comes with the 2-year statutory guarantee, the statutory guarantee from the seller: if there's a problem, it's us at Nimestore you turn to. Samsung adds a manufacturer's guarantee of 24 months and a 10-year guarantee on the part for the Digital Inverter motor in washing machines (purchases from 1 April 2026) and the Digital Inverter compressor in fridges. Note: after the first two years, labour and call-out charges are your responsibility. Repairs go through Samsung's service or its approved centres, with proof of purchase.

All the details, error codes and maintenance are on our page Samsung maintenance and after-sales service.

Our three Samsung favourites

Favourite no. 1

Samsung WW11DB7B94GB

The 11 kg Bespoke 7000 washing machine: automatic dosing, 42 kWh per 100 cycles, 72 dB on spin and a lovely black door. Comfort without going top-of-the-range.

11 kg · 1,199.99 €

Favourite no. 2

Samsung RB38C7B6AS9

A Bespoke AI fridge-freezer in class A: 108 kWh a year, 35 dB, Twin Cooling to keep vegetables moist. The fridge you forget about, in the best sense.

387 litres · €1,799.99

Favourite no. 3

Samsung NV7B45502AB

A black Dual Cook Flex pyrolytic oven with natural steam and Air Sous Vide: two cooks at once and effortless cleaning.

76 litres · €1,079.99

C
Clément's tip

With Samsung, always check the year letter in the model number (C for 2023, D for 2024, F for 2025, H for 2026) and the energy class. A well-priced 2024 model can be a better deal than a 2026, and the Nimesclub member price often makes a real difference.

Samsung appliances in store

Go further in the Samsung section

Frequently asked questions

Is Samsung a good appliance brand?

Yes, especially for cooling (fridge-freezers and American-style models) and laundry, where its washing machines are among the most energy-efficient on the market. In reliability surveys, Samsung generally ranks behind Miele, Bosch and Siemens: it's a mid-to-high-end brand, very well equipped, to choose with its guarantees in mind.

What does Samsung's 10-year guarantee cover?

It covers the Digital Inverter motor part in washing machines (purchases from 1 April 2026) and the Digital Inverter compressor in fridges. After the first 2 years, labour and call-out charges remain your responsibility.

Do you need Wi-Fi to enjoy a Samsung appliance?

No, all appliances work without a connection. Wi-Fi and the SmartThings app add remote tracking, maintenance alerts and AI Energy mode, which reduces energy use.

What is Bespoke at Samsung?

Bespoke refers to Samsung's considered design (glass doors, colours, clean lines), becoming Bespoke AI when the appliance adds artificial intelligence features via SmartThings.

Does Samsung also make dishwashers and ovens?

Yes. At Nimestore, you'll find five Samsung dishwashers, eight 76-litre built-in ovens and three induction hobs.

Where can I see Samsung appliances before buying?

Come and see us at our Temploux store: we'll show you the drums, fridge storage and finishes, and check the dimensions with you.

The whole Samsung section

2026 rangeWashing machines, tumble dryers and washer-dryers Samsung: the 2026 rangeLaundry, along with fridges, is Samsung's main strength at Nimestore: 19 washing machines, 8 tumble dryers and 5 washer-dryers. Here is every range from the simplest to the most feature-packed, with energy consumption, noise, dimensions and our prices, followed by a decoder for model references and the pitfalls to avoid.8 min read2026 rangeSamsung fridges 2026: fridge-freezers, American-style and multi-doorCooling is Samsung's biggest family at Nimestore, with 41 fridge-freezers. From the 60 cm combi to the multi-door Family Hub, here is every format in detail, with capacities, energy use, noise and our prices, followed by model number decoding and pitfalls to avoid.6 min read2026 rangeSamsung dishwashers: the 5 models in the 2026 rangeSamsung is best known for laundry and cooling, but the brand also makes dishwashers. At Nimestore, you'll find five: three freestanding and two built-in, priced from €599.99 to €799.99. Here's what really sets them apart, with energy use, noise, water consumption and pitfalls to avoid.6 min read2026 rangeSamsung ovens and hobs: the 2026 cooking rangeAt Nimestore, Samsung cooking means 8 built-in 76-litre ovens and 3 induction hobs. What they have in common: Wi-Fi and the SmartThings app. Their key idea: Dual Cook, which splits the oven in two so you can cook two dishes at two temperatures. Here's how to find your way around, model by model.6 min readTechnologySamsung appliance technologies, explained simplyEcoBubble, AI Wash, Digital Inverter, SpaceMax, Twin Cooling Plus, Dual Cook... Samsung loves its technology names. Behind each one is a simple idea, sometimes very useful, sometimes minor. Here's what they really do, appliance by appliance, and which ones are worth considering when you choose.7 min readBuying guideWhich Samsung appliances to choose based on your household and budget?Nimestore sells almost 90 Samsung appliances, from 7 kg washing machines to multi-door models with screens. To avoid getting lost, start with your household, your space and your budget. Here are our practical picks, appliance by appliance, with the questions to ask yourself before visiting the store.6 min readPracticalMaintenance, error codes and after-sales service for your Samsung appliancesA well-maintained appliance lasts longer and breaks down less often. Here are the simple steps for your Samsung washing machine, tumble dryer, fridge-freezer, dishwasher and oven, the most common error codes, and what you need to know about guarantees and repairs in Belgium.6 min readFrequently asked questionsSamsung appliances: all your questions, our answersIn store, the same questions often come up about Samsung appliances: is it reliable, what does the guarantee cover, what do the model numbers mean, do you need Wi-Fi? Here are our answers, sorted by topic, no beating about the bush.6 min read

Comparisons that mention Samsung

See all Samsung appliances in store

Need advice?

Come and see the appliances in person

At our Temploux shop, we open the doors and compare drums and finishes. Or ask our expert sales adviser online, right now.

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